NaVOBA galvanizes the nation’s three million businesses owned by veterans by providing a single voice to advocate for important issues. The lessons learned and lived in military service like leadership, teamwork, competitive spirit, mission-orientation and work ethic are the same attributes needed to succeed in business. So it’s no surprise that veterans are twice as likely to own a business than non-veterans. According to Census data, one in seven veterans owns a business; compared with only one in fourteen non-veterans.
NaVOBA creates high-level, strategic demand for purchasing from vetrepreneurs, and in doing so, creates long-term, sustainable benefit for all three million. NaVOBA does this by convincing corporate America, the government and the American consumer public to solicit veteran-owned businesses through “Buy Veteran” messaging. In doing so, NaVOBA creates a strategic way to help veteran-owned businesses grow in these three, distinct customer groups:
V2B: Vetrepreneurs selling their products and services to large, businesses. Large business purchases are estimated at about $3 trillion annually.
V2G: Vetrepreneurs selling their products and services to federal, state and local governments. Government purchases are estimated at $1 trillion annually.
V2C: Vetrepreneurs selling their products and services to the American consumer public. Consumer purchases are estimated at $8 trillion annually.