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Maui Wowi Hawaiian Coffees and Smoothies
5445 DTC Parkway, Suite 1050
Greenwood Village , CO 80111


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YESOffers Discounted Franchise Fee
NOOffers Other Franchise Fee Discounts to Military Veteran Franchisees
NOWebsite Has Military Recruitment Page
YESImplemented Programs For Educating and Recruiting Veteran Franchises
YESEfforts To Promote Current Military Veteran Franchisees To Consumers
YESFinancing Assistance To Military Veteran Franchisees
YESAssistance When A Franchisee Is Called Up For Guard Or Reserve Duty
NOTeam Dedicated To Supporting Your Veteran Franchisee Program
YESConsidered a portable home-based business

Professional Organization Programs
YESIFA VetFran Program
YESSBA’s small business development (SBDC) Programs
NOVeteran business outreach center (VBOC) Programs
NOMilitary Base Transition Program

Description
Since 1982, Maui Wowi Hawaiian has been spreading the 'Aloha Spirit' across the world with its premium gourmet coffees, all-natural fresh-fruit smoothies and authentic Hawaiian products.

Industries
Retail Food, Health & Fitness, Frozen Desserts

Year founded
1982

Number of outlets
602

Number of franchisee-owned outlets
237

Number of franchisee-owned outlets that are identified as military veteran-owned
29

Number of company owned outlets
0

Geographical areas of franchise operations
Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, National, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin

Average total startup cost
$50-$100k

Average total out of pocket cost
$0-$50k

Franchise fee percentage discount amount to military veteran franchisees
10.00%

Percentage of recruitment budget dedicated to recruiting military veteran franchisees
100.00%

Implemented programs for educating and recruiting veteran franchisees
Trade-shows, Expos, Veterans to Business, Discounts

Financing assistance to military veteran franchises
third-party, inhouse, franchise fee discounts, equipment financing

Assistance when a frachisee is called up for Guard or Reserve duty
We do not have a history of this happening, but we are more than willing to help our veteran owners in any way possible

Motivation behind starting a veteran-focused franchisee program
We wanted to give back and say Mahalo (Thank You!) to those who have sacrificed for our country. THis is an important program for Maui Wowi and the only discount we offer.

Plans to strengthen veteran-focused franchisee program
Maui Wowi plans to increase our recruitment efforts as well as continue to pursue and open locations on military bases.

Assistance to veteran franchisees during the start up and kick off phases
System-wide we provide public relations and marketing support to our franchisees through assistance with training, grand openings and continuing support and training through the Mainland (corporate office).

Ongoing efforts to assist and support the veteran franchisees
The Ad Fee Give Back Program allows our franchisees to receive money to help them market their business, internal communications to help our franchisees stay informed with what is going on throughout the system. We have constant reoccuring trainings and communications to assist our franchisees on an ongoing basis.

Number of franchise brands
0

Home based information
Maui Wowi was founded with our mobile/event based model. Though we have expanded to many business models, the event model is still a franchisee favorite due to its flexibility, low cost investment, and earning potential.

Veteran promotions
We doubled the discount in honor of veterans day for the remainder of the year making the discount 20% off the franchise fee.

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